With the purpose of assimilating and presenting the plethora of handcrafted textiles to a global audience, Luxe Living is a 100% woman owned and managed business entity. It is a manufacturing exporting company.
Challenge
Luxe Living was a B2B brand, focused on “Slow Sustainable Fashion”.
The challenge was to develop both B2B and B2C brand for their fashion and home décor segments and establish that.
How we solved
Team IdeaptDigital helped Luxe Living in formulating and defining the brand “Mula” for woman clothing and “Alaya” their home décor segment by creating social media communication and user experience through their fully loaded website.