Vajra
Client
ITC
Industry
FMCG
Category
Digital Learning
ITC is one of India’s foremost private sector companies with a Gross Sales Value of ₹ 90,104 crores and Net Profit of ₹ 15,058 crores (as on 31.03.2022). ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business.
Challenge
ITC intends to train its new and existing DSs on how they should be using the handheld device properly (VAJRA) while capturing the D&D at the time of working in the market on a regular basis.
The challenge is to train the DSs in a way that it becomes engaging with hands-on knowledge thereby enhancing the retention level of the learners.
How we solved
Using Ideapt’s 4D methodology, we developed a video based learning where with the help of an experienced DS we showcased how the Distributor Salesman should work in the market on day-to-day basis and respond if they are faced with certain issues.
