Let's Care
Client
ITC
Industry
FMCG
Category
Digital Learning
ITC is one of India’s foremost private sector companies and a diversified conglomerate with businesses spanning Fast Moving Consumer Goods, Hotels, Paperboards and Packaging, Agri Business and Information Technology. Over the last decade, ITC’s new Consumer Goods businesses have established a vibrant portfolio of 25+ world-class Indian brands that create and retain value in India. ITC’s world-class FMCG brands, including Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC Master Chef, Fabelle, Sunbean, Fiama, Engage, Vivel, Savlon, Classmate, Paperkraft, Mangaldeep, Aim and others have garnered encouraging consumer franchise within a short span of time.
Challenge
ITC’s Wholesale Distributors (WD) onboard new Distributor Salesmen (DS) all the time. These DSs serve as the face of the company, bridging the gap between the company and the market. The objective was to impart knowledge to the new joinees about the product the company deals with, the working procedure, and how they will benefit from the same.
How we solved
To address the challenge of effectively onboarding new DSs at ITC’ WD and enhancing their retention levels, we conducted in-depth research to understand the specific challenges and requirements of DSs in the market and developed a comprehensive multimedia-based learning curriculum that covers essential trade knowledge and daily operational tasks. This curriculum was also developed in regional languages to reach a broader audience.
